The rapid digitisation of the economy has created unprecedented opportunities for business. But, at the same time, it poses challenges in areas like digital literacy, data protection and privacy, cybersecurity, and new technologies like artificial intelligence.
Many small businesses are struggling to keep pace with changes brought about by the digital economy, as they lack the skills and resources to capitalise on new opportunities and overcome challenges. A cohesive, nationwide digital literacy strategy is essential to equip businesses and the workforce with the skills necessary to thrive.
As technology advances, so too do the challenges associated with a booming digital economy. This includes data privacy, which is becoming increasingly important as we make strides in new technology, like AI. Cybersecurity is another critical issue for businesses. With the rise of cyber-attacks on both large corporations and SMEs, there is a need for better preparedness and resilience. Cybercrime already costs the economy over $1 billion a year, and small businesses, in particular, are vulnerable. ACCI advocates for increased investment in skills and awareness to combat the challenges of the digital economy, and better collaboration between government and industry to lay the foundations for businesses to make the most of new opportunities.
As technology advances and businesses continue to digitise, Government faces a tough challenge to ensure advanced technology and the policy that governs it is safe, secure and ethical, while being light-touch as to not overburn business or create barriers to the adoption of new technology. Overregulation risks hindering growth and limiting the adoption of new, productivity-enhancing technologies, particularly for smaller businesses. Striking the right balance between protecting consumer interests and fostering a competitive, innovative environment is critical to driving Australia’s digital economy forward. See our digital and cybersecurity policy positions below.